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It's time to start winning the inbox. Home Diversity Higher ed Restaurant Fitness Product News Videos Videos × Latest Content Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights. Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic. Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT Facebook Twitter Email LinkedIn Read Article Getting back to The Office We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest... Facebook Twitter Email LinkedIn Read Article Emails we love: Pride Edition June is finally here and while the weather is hot, these emails are even hotter... Facebook Twitter Email LinkedIn Read Article Deliverability Insights: Common Email Authentication Protocols An overview of the common email authentication protocols and what steps an email sender can take to help their emails reach their audience. Facebook Twitter Email LinkedIn Read Article How to Use Forms Without Landing in the Spam Folder Before adding forms to your marketing toolbox, be sure you understand the best uses of them in email campaigns and how to stay out of the spam folder. Facebook Twitter Email LinkedIn Read Article Why DEI Is a Key Differentiator for Your Marketing Strategy 71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy. Facebook Twitter Email LinkedIn Read Article Drive Urgency with LiveTimer in Your Email Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results. Facebook Twitter Email LinkedIn Read Article Increase open rates with this tip from Hollywood If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens. Facebook Twitter Email LinkedIn Read Article What's new with Emma? April 2021 Updates Facebook Twitter Email LinkedIn Read Article How To Re-engage Bored Email Subscribers If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens. Facebook Twitter Email LinkedIn Read Article How to grow a nonprofit email list and reap the rewards Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list. Facebook Twitter Email LinkedIn Read Article Diversity recruiting: is your company a changemaker? Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone. Facebook Twitter Email LinkedIn Read Article Build your email marketing with social proof Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers. Facebook Twitter Email LinkedIn Read Article How to build brand awareness with email marketing Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects. Facebook Twitter Email LinkedIn Read Article What's new with Emma? Facebook Twitter Email LinkedIn Read Article How to acquire customers using email automation Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan. Facebook Twitter Email LinkedIn Read Article The value of an automated email welcome series Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well. Facebook Twitter Email LinkedIn Read Article Appropriation vs. appreciation It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference. Facebook Twitter Email LinkedIn Read Article Email was a lifeline for higher ed in 2020 With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020. Facebook Twitter Email LinkedIn Read Article Campaign Monitor presents: 2021 global benchmarks Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement! 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